BrandProject
Toronto, ON
Investment Thesis
BrandProject invests in pre-seed and seed-stage consumer product and technology companies that rethink categories through real consumer insight and build enduring brands people love. The fund partners with founders to reimagine consumer experiences, fix broken markets, and create category-defining brands across Food & Beverage, Health & Wellness, Beauty & Personal Care, Consumer Tech, Multi-Unit Retail, Performance Supplements, Pet, and Home & Lifestyle.
Focus Areas
Investment Stage
Seed
Investment Signals
Check SizeC$500K to C$3M
GeographyCanada-focused
ProvincesON
RoleBoth
Revenue Stagepre-revenue ok
Business ModelsB2C, SaaS, platform
Sample Portfolio Companies
Felix Health
Jesse & Ben's
Peachy
AUM & Sources
Est. C$77M
Assets under management (estimated)
Sources
No public sources found.
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