McRock Capital
Toronto, ON
Investment Thesis
First dedicated Digital Industrial VC investing in Industrial AI and software at the intersection of data, automation, and large physical operations across North America, Europe, and Israel. Focus on digital agents and operational intelligence embedded in critical infrastructure domains including power, water, oil and gas. Leverages global partnerships with Cisco, Caterpillar, Shell, Mitsubishi, Emerson, Bell, and CIBC for strategic value creation.
Focus Areas
Investment Stage
Series ASeries B+
Sectors
Investment Signals
GeographyNorth America
ProvincesON, AB
RoleLead
Revenue Stagetraction required
Impact MandateYes
Business ModelsB2B, SaaS, deep-tech, software
Sample Portfolio Companies
Foundation EGI
OneLayer
Landing AI
Miovision
RtTech
mnubo
Stream
Decisive Farming
ThoughtTrace
e2ip
Invixium
SkySpecs
Management Team
S
Scott MacDonald
Co-founder, Managing Partner
W
Whitney Rockley
Co-founder, Managing Partner, Order of Canada
H
Ha Nguyen
Partner
U
Udit Bhatnagar
Partner
What Makes Us Unique
Strategic value through global partnerships with Cisco, Caterpillar, Shell, Mitsubishi, Emerson, Bell, CIBC Innovation Banking.
AUM & Sources
Est. C$263M
Assets under management (estimated)
Sources
No public sources found.
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