Serruya Private Equity
Markham, ON
Investment Thesis
Serruya invests patient capital into beloved consumer brands—food, restaurant, and retail—at the growth stage, taking direct minority and control stakes with multi-decade holding periods. The family leverages 40 years of franchising expertise (Yogen Fruz model) and operator instinct to scale brands across North America, Asia, and the Middle East, seeking honest, emotionally resonant brands that shape everyday moments.
Focus Areas
Investment Stage
Growth
Investment Signals
GeographyNorth America
ProvincesON
RoleLead
Revenue Stagepost-revenue required
Business ModelsB2C, franchise, services
AUM & Sources
N/A
Assets under management (estimated)
Sources
No public sources found.
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